Listening and Participating By Toby Bloomberg, Bloomberg Marketing/Diva Marketing Social media is providing marketers with an array of tools and opportunities that offer an unusual entrée into understanding the good, bad and ugly of how customers use and perceive brands, your company and even your employees. In today’s world, it is increasingly critical to understand your specific customer needs and to build business relationships both on a local and global basis.

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Marketo: Sophisticated Yet Easy B-to-B Marketing Software Marketo provides sophisticated yet easy marketing software that helps B to B marketing professionals drive revenue and improve accountability.

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Marketers Need a Seat At the Revenue Table

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Marketers Need a Seat At the Revenue Table
B-to-B companies need an integrated revenue pipeline, but before that’s possible marketers need a seat at the revenue table. Here’s how they can earn it.
PerformVolume 1, 5/19/2008