Social media is providing marketers
with an array of tools
and opportunities that offer
an unusual entrée into understanding
the good, bad and
ugly of how customers use and perceive
brands, your company and even your
employees. In today’s world, it is increasingly
critical to understand your specific
customer needs and to build business relationships
both on a local and global basis.
Marketers Need a Seat At the Revenue Table
B-to-B companies need an integrated revenue pipeline,
but before that’s possible marketers need a seat at the revenue
table. Here’s how they can earn it. PerformVolume 1, 5/19/2008
Cymfony analyzes social and traditional media sources to help you identify the people, monitor the issues and respond to the trends impacting your business.
Founded in 1975, Microsoft
(Nasdaq “MSFT ) is the worldwide
leader in software, services
and solutions that help people
and businesses realize their full
potential.
EMC Corporation (NYSE: EMC) is the world’s leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information.
Marketo provides sophisticated
yet easy marketing software
that helps B to B marketing
professionals drive revenue and
improve accountability.