Think Liquid By Geoff Livingston, Livingston Communications Regardless of technological change, the future of social media will be dictated by the community’s rapid adoption of new media forms. Change occurs dynamically in online communities as new applications develop. Though behavior changes, relationships must be maintained. That means successful marketers must use flexible strategies as they move forward with their online efforts.

ALSO SEE: 12 Essential Tips For Success in Social Media Amplify Your Brand Through The User Experience

Microsoft Advertising Helps Marketers Engage Dynamic, Elusive Audiences As marketers adopt new marketing channels, measures and media mixes, they’re discovering just how ineffective their old methods have become. Reach has given way to relevance. Engagement has taken the place of exposure. And one-way messaging to the masses has become a dialogue between audience members (which may or may not even include the voice of the brand).

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35,000 Employees Go Wireless with WLAN

The New Brand Dialogue
Marketing 2.0
Strategy 2.0

Is Your Marketing Organization Ready To Change Its MO?
By asking some simple questions, you can gauge how well your department is performing and whether changes are needed.
PerformVolume 1, 5/19/2008