The Power of Corporate Blogging: Some Guidelines for Doing It Right By Paul Gillin, Paul Gillin Communications On May 31, 2006, The New York Times published an article by columnist Thomas Friedman that featured some pointed criticism of General Motors.
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Microsoft Advertising Helps Marketers Engage Dynamic, Elusive Audiences As marketers adopt new marketing channels, measures and media mixes, they’re discovering just how ineffective their old methods have become. Reach has given way to relevance. Engagement has taken the place of exposure. And one-way messaging to the masses has become a dialogue between audience members (which may or may not even include the voice of the brand).

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An Approach to Managing Viral Marketing
Throw out your old rule book before you start trying to create your own viral media sensation.
PerformVolume 1, 5/19/2008