Q&A: Alex Kormushoff By Alex Kormushoff, SPSS Alex Kormushoff of SPSS reveals how predictive analytics can help organizations enhance revenue through more targeted and effective customer interactions.
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Microsoft Advertising Helps Marketers Engage Dynamic, Elusive Audiences As marketers adopt new marketing channels, measures and media mixes, they’re discovering just how ineffective their old methods have become. Reach has given way to relevance. Engagement has taken the place of exposure. And one-way messaging to the masses has become a dialogue between audience members (which may or may not even include the voice of the brand).

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The New Brand Dialogue
Marketing 2.0
Strategy 2.0

Equity Residential Ups Online Leads by Integrating Voice-of-Customer And Web Analytic Solutions
Web 2.0 is all about providing social interaction and real-time dialogues with customers. However, staying at the top of customers' minds, differentiating brands and optimizing online properties present significant challenges in an increasingly crowded online marketplace. To succeed, organizations need to have their pulse on both the what and the why of online user behavior - something Equity Residential found out when it was challenged with quickly identifying the website performance problems that were negatively impacting leads, a critical key performance indicator (KPI).
PerformVolume 1, 5/19/2008