The Web has changed marketing forever.

Global 2000 companies continue to struggle with integrating a multitude of fragmented campaigns while maintaining a globally consistent brand. Marketers throughout all industries are caught between the need to deliver short-term results and the imperative to implement forward-looking brand management strategies.

These are among the stay-awake issues we’ve addressed in the premiere issue of Perform: The Marketing 2.0 Authority. We link the “why” of thoughtful strategy and branding to the “how” of effective tactics and implementation. This broad range of exclusive and uniquely powerful content written by analysts, consultants, vendors and industry experts provides you with a thorough board-level briefing on the most urgent topics facing marketers today.

We pay special attention to ROI. Exactly how do you measure the effectiveness of your online marketing and advertising efforts? Why is the “last ad” methodology not up to the task? What can you replace it with to get a more accurate snapshot of what you’re getting in return for your online marketing dollars? Our experts pose some of the most provocative thought leadership on these topics that you’re likely to find anywhere.

We raise – and answer – other questions as well. How do you build customer communities without alienating users already skeptical of marketing? How can you create your own viral marketing events? What’s the most effective use of blogging? How do you manage the two-edged sword of user-generated content?

Read on to find out the answers to these questions and more. The insight contained in these pages will forever change the way you think about online advertising – and inspire you to take action in ways that will have an immediate and dramatic impact on your online marketing and brand management strategies.

Company Websites:

www.mriresearch.com
www.ascet.com
www.cfoproject.com
www.crmproject.com
www.hctproject.com
www.mobilieimperative.com
www.manage-performance.com
www.people-project.com
www.revenueproject.com
www.revenuetoday.com
www.postalproject.com
www.utilitiesproject.com