- Stephen Kim Global Marketing Director, Microsoft Digital Advertising Solutions
- Lisa Picarille Publisher and Editor-in-Chief, Revenue Magazine
- Young-Bean Song Vice President, Analytics, The Atlas Institute
- Paul Gillin Paul Gillin Communications
- Guy Kawasaki Managing Director, Garage Technology Ventures
- Jim Sterne Founding Chairman, Web Analytics Association and Producer, eMetrics Marketing Optimization Summit
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|  Stephen
Kim is global marketing director for Microsoft Digital Advertising
Solutions. He is presently chair of the U.S. Interactive Advertising Bureau's
Research Council, secretary of the Advertising Research Foundation, a
board member of the Media Ratings Council and a member of the editorial
review board of the Journal of Advertising. Mr. Kim holds an
M.A. in communications research from the Annenberg School at the University
of Pennsylvania, an A.B. in political science from Brown University and
a J.D. from the University of Pennsylvania Law School.
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Lisa Picarille is the publisher and editor-in-chief of Revenue
Magazine, The Performance Marketing Standard. She is responsible
for developing all editorial content for the print magazine and the website
(www.RevenueToday.com).
Ms. Picarille is a veteran journalist who has headed the news departments
of major high tech news organizations, including Wired.com, TechWeb. com,
TechTV.com and CRN.com. Her work has also appeared in Rolling Stone,
CRM Magazine, PCWeek, MacWeek, Computerworld and InfoWorld.
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Young-Bean Song is vice president, analytics and head of The Atlas Institute at Microsoft. Throughout his career, Young has been on the forefront of analytic research and development in digital marketing. He currently oversees The Atlas Institute, renowned for its pioneering research in all things related to digital marketing. Young's work also includes custom research for Atlas' top agencies and advertisers. Prior to working for Atlas, Young was a consultant at ZS Associates.
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Paul Gillin is an award-winning writer and content marketing consultant
specializing in technology and new media. Mr. Gillin is a veteran technology
journalist who was a founding editor-in-chief of TechTarget and editorin-
chief and executive editor of Computerworld. He is the author
of The New Influencers: A Marketer's Guide to the New Social Media,
and his next book, Secrets of Social will be published in the
fall of 2008. He is a research fellow at the Society for New Communications
Research and chairman of the social media cluster at the Massachusetts
Technology Leadership Council.
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Guy Kawasaki is a managing director of Garage Technology Ventures,
an early-stage venture capital firm, and a columnist for Entrepreneur
magazine. He is also co-founder of Truemors, a website that allows users
to share news stories with friends. Previously, he was an Apple Fellow
at Apple Computer, Inc. Mr. Kawasaki is the author of eight books, including
The Art of the Start, Rules for Revolutionaries, How to Drive Your
Competition Crazy, Selling the Dream and The Macintosh Way.
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Jim Sterne is an international speaker on electronic marketing
and customer interaction. Mr. Sterne has written six books on Internet
advertising, marketing and customer service, including Web Metrics;
Proven Methods for Measuring Web Site Success. Mr. Sterne is the
producer of the annual eMetrics Marketing Optimization Summit (www.emetrics.org)
and is the founding ent chairman of the Web Analytics Association (www.WebAnalytics-Association.org).
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