A Firsthand Tale Of Adopting Web 2.0 Technology To Build Brand

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A Firsthand Tale Of Adopting Web 2.0 Technology To Build Brand
(5/19/2008) Perform Volume 1
By Christine B. Whittemore, Solutia Inc.

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A corporate marketer shares her experience introducing blogging to her organization and the success that followed.

I consider this exciting. Some consider it scary. Many consider it a return to what marketing used to be about: people.

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