One in three Internet users say that their purchase decisions are swayed by sites with social content, according to a January 2007 survey conducted by Jupiter Research. These users in turn influence people they know, making it easy to see the tremendous impact community sites have on purchase decisions. The same study also shows that 49 percent of Facebook users and 35 percent of MySpace users are primarily seeking networking opportunities, and that the younger the user, the more likely he or she is to visit and interact with a social networking site.
Cymfony analyzes social and traditional media sources to help you identify the people, monitor the issues and respond to the trends impacting your business.
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